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Research papers

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research
Authors: Kjell Sjögren, Fred Bergholtz
June 15, 1982
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Citation

Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/observation-reading-and-evaluation-of-evening-paper-advertisements-contra-weekly-magazine-advertisements


Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979
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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines